Grabbing shoppers’ attention is key to sales success in the highly-competitive confectionary market. This means all confectionery packaging manufacturers need to attract consumer attention at the point of purchase because it’s very important to stand out from the crowd with packaging that communicates the brand’s value. It’s equally vital to constantly be evolving to meet consumer demand but which features catch clients’ eyes? Just some suggestions about packaging:
- It must be attractive to convince people to make impulsive choices
- It must attract human attention with colours associated with emotions
- It has to reinforce brand identity
- It must have an attractive shape design
- The textures should reflect the product inside
Confectionery Packaging and sustainability
Another important feature you have to consider is that customers prefer sustainable packaging. Nowadays sustainability is a very important concept because consumers want to make a difference in the world. Based on these characteristics, aluminium could be a good choice: it’s flexible, customizable and recyclable. Today, recycling of post-consumer aluminium products saves over 90 million tonnes of CO2 and over 100,000 GWh of electrical energy.
Confectionery packaging manufacturers
IPS Industrial Packaging Solution can provide different options for confectionary packaging. It supplies aluminium foil for chocolate bars, coins and eggs. All product can be customizable with any colours. Main advantages? Flatness, tear resistance, deep drawing and forming properties.
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