Nowadays customers prefer products that capture their attention thanks to a captivating and communicative packaging. This is very common in food market because of the excessive competition that exists in this sector. So we can say that a successful food packaging needs some important characteristics:
- Comprehensibility: packaging must express a simple and immediate message using a language that everyone can understand. What do you advertise? What are the strengths of your product? No doubt about it
- Utility: the packaging has to contain information that consumer considers interesting, such as to convince him to purchase the product
- Sustainability: this subject is becoming increasingly important for industries and consumers. For this reason food packaging must be made with renewable and recyclable materials
- Personalization: the possibility to print any sentence or choose the colour of the packaging is very important to distinguish itself from the others
Custom flexible packaging: why aluminium?
Aluminium can be a perfect material to be used to create custom food packaging. In fact, aluminium foils offer a barrier against humidity, odours, UV radiation and oxygen. They can assume different shapes and are 100 percent recyclable. In addition, aluminium is a material that, following the necessary precautions, can be put in the refrigerator or in the traditional and microwave oven.
Food packaging solutions
IPS supplies several packaging solutions that can be customized for food packaging. It produces lids for yogurt and dairy products with different types of primer that can be printed with a lot of printing technologies: rotogravure, flexography, UV Flexo, Inkjet Digital Printing. If you’re interested in our products, please contact us!