How to print on aluminum? If we talk about flexible aluminium, the surface must first be coated with a layer of primer – nitrocellulose, solvent-based or water-based -, that can be customized with different types of printing: rotogravure, flexography, Flexo UV, Inkjet Digital Printing. The macro difference between these different printing methods is between rotogravure and flexographic printings: the first uses engraving forms – the graphics are slightly hollowed out with respect to the surface -; in the second one the matrices are in relief.
Why is it important to print on aluminium?
Besides understanding how to print on aluminum, it is essential to understand for what reasons it is necessary to carry out this operation. What are the benefits of printing on flexible aluminium packaging? Producing a printed product is equivalent to selling a customized product. This characteristic will be perceived as positive both by the suppliers and by the final consumers. In fact, the former will be given maximum freedom of expression, being able to request different customizations based on their needs and reference markets. The end customer, on the other hand, will certainly be more attracted to a product that can stand out from the others in terms of color, texts and identifying symbols of the brand to which it belongs. All this will lead to buyer loyalty which in turn will translate into increased sales.
In addition to having advantages in the moment, printing on aluminium and therefore the customization of a product can also bring benefits in the future. A personalized purchase, in fact, offers a more detailed analysis of customer preferences and tastes, giving the supplier the ability to change what has not met the buyer’s interest.