If we talk about flexible packaging, we have to say that printing has become a trend. But first of all, what is flexible packaging? It means packaging structures which are not rigid and bend easily. It’s produced from paper, plastic, film, aluminium foil, or any combination of those materials, and includes bags, pouches, labels, liners, sachets, lids, wraps and other flexible products. Why printing is a trend? According to “The Future of Digital Print for Packaging to 2022,” a new report by Smithers Pira, the market for digital print is expanding at over 15% for all formats established. Digital print platforms are opening up a whole world of possibilities for boosting emotional engagement with a consumer, and creating new revenue streams. There are brands that are using digital print to increase their emotional engagement with consumers and potential customers, to boost the brand status.
Aluminium can be an ideal material for flexible packaging: it can easily be printed and customized. There are different printing technologies that can be used: rotogravure, flexography, UV Flexo (standard and inert printing) and Inkjet Digital Printing. In addition, this material can be customized with embossing and logo. A product that can be printed and customized have a lot of benefits because it: generates more sales, builds customer loyalty and makes items more attractive.
IPS Industrial Packaging Solution supplies aluminium foil for food market. Its products can be personalized to meet all customers’ request.